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Buzz Word: Social

“Social” is the current hot buzz word for the tech industry. There is social networking, social online entertainment viewing, social media and even, as Miles Beckett of EQAL said, social shows.

This drastically conflicts with the warnings that many studies have gone to great lengths to prove, namely that if people use too much media and entertainment technology it will result in society becoming anti-social.

While I can get tired of the word “social” being thrown around so much these days I will say I think that technology has allowed us to become more social rather then creating an antisocial subculture. Think about it this way- People tweet to keep in touch with people they are interested in, they use Facebook to plan events with their friend and share online material including pictures, videos and articles. People use YouTube to create and post their own videos and comment on others. People have turned video games into a social environment where they can talk to others while they play. Even TV is slowly becoming an environment where you can connect with other fans (see Fox’s new Glee SuperFan player).

So while the word “social” may be getting a little played out I do think it is an adequate way to explain the current phenomena. We are becoming an even more social world – one in which it is possible to share almost anything at any time.

The question I ask you is – when does the sharing become too much?

Let me know what you think about the social new phenomena by commenting below.